Logo

One bit, turning.

Computers write every letter as eight bits. B is 01000010; A is 01000001 — the same letter, only the last two bits swapped, and those two bits happen to spell the number 2. Bits 2 Atoms or B 2 A. The logo reads the same way: four cells, top left a plain bit, top right and bottom left each turning through their own corner, bottom right a full circle. A bit, becoming an atom, with the opposing bits transforming into an atom.